Reasons to be provincial: Part one!

London scooterists will need to ride out to the action for once next month, where off Junction 11 on the M4, Liam Gallagher's fashion label "Pretty Green" is sponsoring "Reading Steady Go - Life through the Eyes of a 1960s Mod". This exhibition is set to be the first major focus on the scene outside of London.

One of the brain's behind the Berkshire coo, is a forty-something Mod, active on the Modculture forums as "Smiler". The exhibition is said to be a precursor to the book Smiler's writing on Reading's history as a major hub for the original and 80s Mods.

Suzy Kendall smoulders in
"Up the Junction"

After being fascinated by Mod fashion and music for the last couple of decades, but spending most of that time in cities like Liverpool and London, I'm looking forward to seeing the scene from a provincial perspective. Not since Suzy Kendall went "Up the Junction" to find Dennis Waterman in Battersea, has a destination this gritty, looked so dead-set on turning into a mecca of sixties pretty.

See "Reading Steady Go..." at John Madjeski Art Gallery, Reading Museum & Town Hall, Reading, RG1 1QH from 9th April - 9th October 2011.